The use of ISO standards in the hospitality industry: a comparative analysis of European clusters

The article provides a comparative analysis of the use ISO standards in hospitality industry among 46 European countries. study confirms hypothesis that more actively 9001 are distributed countries, higher is level implementation and other for management systems (ISO 14001, 45001, etc.). degree distribution can be non-formal criterion population’s involvement technological, technical, organizational culture society. correlation relationship between Rating countries by number issued certificates Travel & Tourism Competitiveness Index (TTCI), Global (GCI) Innovation (GII) rankings examined. authors offer clusterization according to three criteria: obtained certificates; time accession EU (and existence membership status candidate or potential candidates); presence common characteristics socioeconomic, sociological technological level, as well moral ethical norms formed these during two political socioeconomic system.